Flowcrete’s New Website Makes Finding Flooring Facts Easy
11 May 2016
- New website has been developed with the principles of usability at its core.
- Users can now search by product benefit as well as range and sector.
- The brand new website is now mobile responsive.
- The user pathway is now quicker and easier to navigate.
- Web content focuses on user benefits rather than keyword algorithms.
Flowcrete South Africa has launched a new website, designed to make it easier for contractors, architects and end users to find the flooring information they need while onsite, on the move or in the office.
The fresh website has been developed with the principles of usability at its core to ensure that technical information, contact details and Flowcrete’s flooring advice is all as readily available as possible.
Centralising the content and shortening the user’s pathways around the site makes it quicker and easier to navigate, while the responsive design means that the website works equally well across desktop computers, tablets, laptops and cell phones.
Managing Director of Flowcrete South Africa, Craig Blitenthall, said: “We know that construction professionals often need to access information quickly, however they’ll frequently be out of the office and in the middle of a building site working from their phones, which makes having to deal with an unresponsive, slow or clunky website a real headache!
“We’ve worked to help streamline their research by building our new site to be fast and mobile responsive. So if you need to know what floor will cure in time for you to meet your deadline or which finishes are the best fit for your industry – the answer will be only a quick click away.”
A refocused strategy based around highlighting flooring attributes, the types of ranges available and the best solutions for each market sector makes it easier for construction professionals, who may not be aware of Flowcrete’s various surfaces and solutions, to find what they are looking for.
Now they can search via one of three routes, either by the benefits they need (e.g. antimicrobial, anti-static, decorative), by the flooring range (e.g. car park coatings, industrial resins, polyurethane floor screeds) or by the market sector they work within (e.g. automotive, food & beverage, healthcare) and be presented with the options relevant to them.
Alongside these overviews, users can access a vast library of technical data, flooring ideas and advice. All of Flowcrete South Africa’s product data sheets can be downloaded from the site alongside brochures, whitepapers and complementary literature. Videos detailing application techniques, high-profile case studies and Flowcrete’s news stories are all available on the website to inspire, inform and advise.
To future-proof the site against the rapidly changing digital world, up-to-date web concepts were taken into account during its development. Alongside being mobile responsive, this included a contemporary image-focused aesthetic and an emphasis on content that benefits users not keyword algorithms.
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Notes to Editors
Flowcrete Africa has offices in Durban, Johannesburg, Cape Town and Nairobi and is one of the four divisions that make up Flowcrete Group Ltd.
Flowcrete Group Ltd. is a world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies. Flowcrete Group Ltd. is a subsidiary of RPM International Inc. and has international manufacturing facilities in Europe and Africa as well as Central and South East Asia.
Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, fast curing systems, corrosion protection and self-levelling underlayments.
Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.