New Sales Director Appointed

The leading resin flooring manufacturer Flowcrete South Africa has appointed Emile Venter as its new Sales Director. 

Formerly the business’ National Sales Manager, as of the 1st June 2016 Mr Venter became responsible for Flowcrete’s continued growth in the Southern African Development Community (SADC) region as well as ensuring that local market expansion plans are executed.

Flowcrete South Africa’s Managing Director, Craig Blitenthall, said: “Emile has an excellent understanding of the business and carries with him the values Flowcrete would like to portray. His loyalty and commitment to the business made this promotion the obvious next step. 

“Over the last two years Emile has focused on increasing Flowcrete sales nationally and he has successfully executed and maintained the focus on sales during an extremely challenging year. He has travelled tirelessly throughout South Africa and the SADC region, getting to know all the Flowcrete approved applicators and clients.”

Emile Venter said: “I’m very excited about this new role and getting to grips with the opportunities, challenges and possibilities that it will present.

“My true passion is selling and interacting with customers, and as Flowcrete South Africa’s Sales Director I’ll get the chance to work with clients across multiple countries, as well as further develop the Flowcrete brand within South Africa at a promising time for the nation’s construction industry.” 

Emile Venter brings to this new role an extensive amount of experience in sales as well as a decade of experience in the flooring industry.

After graduating from RAU in 1998, Emile started his career in an IT capacity before quickly progressing into a technical management position. In 2006 Emile moved into the construction industry when he began selling and project managing soft flooring materials.

In 2009 Emile began working with Flowcrete South Africa as a Technical Sales Consultant in Gauteng, after being impressed by the variation and quality of Flowcrete’s products. He then progressed to become the Gauteng Regional Sales Manager in 2012 and in March 2014 was further promoted to National Sales Manager. 

Mr Blitenthall added: “I’m extremely confident that Emile will drive the sales growth of Flowcrete South Africa to meet our 2020 vision. His expert sales and management background alongside his experience in this highly specialised market make him the perfect individual to execute the sales strategy at a really exciting time in the company’s development.”