Ten Years of Growth

Flowcrete South Africa celebrated ten years of trading, expansion and success in the specialist flooring industry this month with an elegant evening of fine dining at the Moses Mabhida Stadium in Durban.

The resin flooring company has grown from its humble beginnings in 2004, when it was just a small facility in Pinetown Durban, to its current position as a continental supplier of epoxy and polyurethane flooring systems with multiple factories and offices across South Africa.

On the night of the celebration, which was attended by all the company’s staff, Flowcrete South Africa’s Managing Director Craig Blitenthall recognised the hard work that had gone into developing the company:

“Flowcrete South Africa is proud to have grown into the successful business we are today. Through dedication, determination and having a solid team leading the company, Flowcrete South Africa has become a definite leader in the industry. We will continue to evolve, innovate and lead the way for many more years to come.”

The story of Flowcrete South Africa is one of fast paced progress. It quickly made inroads into the national market by acquiring Ivory Industrials in January 2005, a chemical company that manufactures epoxy and synthetic resin based screeds, linings, grouts and wearing lines.

The larger facilities that Ivory Industrials brought with it allowed for rapid growth and Flowcrete South Africa quickly developed a strong reputation in both Durban and Johannesburg’s construction sectors.

2008 marked several significant landmarks for the still young floor manufacturing specialists. Firstly it saw an expansion into the Western Cape market with a new Flowcrete South Africa sales office being opened in Cape Town. This meant that the company was a force to be reckoned with, as it was now covering all the major areas of South Africa.

Being part of Flowcrete Group, Flowcrete South Africa joined the rest of the global network when they were acquired by the RPM Group in 2008. This acquisition meant that the South African business gained a larger network of suppliers and increased its support base, which helped it to achieve more of the local market share.

This exceptional progress in such a short period of time means that today Flowcrete South Africa has large manufacturing facilities and sales offices in Durban and Johannesburg as well as a new warehouse and sales facility in Cape Town. It is also able to supply construction projects across Africa and increasing its continental footprint remains a key focus point for the business.