Craig Blitenthall Takes The Reins

  • Craig Blitenthall Takes The Reins At Flowcrete SA

Craig Blitenthall Takes The Reins At Flowcrete SA

25 Jan 2013

  • Craig Blitenthall has been appointed as Managing Director.
  • Craig has a working strategy currently in place in order to take Flowcrete SA to the next level.
  • Blitenthall has gained valuable international experience.
  • Locally improvements are being made at each of the sites in SA.
  • The Johannesburg site has acquired new machinery.

With the New Year Flowcrete SA welcomed on board the familiar face of Craig Blitenthall who has been appointed as their new Managing Director. Craig is no stranger to the South African business having previously been the Sales Director for 2 years prior to joining the Flowcrete International business in the Middle East.

Since Craig knows the Flowcrete organization and understands the South African market he was the best choice to fill the role. Having spent the last few years in the Middle East Craig has gained valuable international experience that will add tremendous value to Flowcrete SA. With him he also brings International best practices that are already being implemented into the business.

Craig has a working strategy currently in place in order to take Flowcrete SA to the next level in terms of growth and market share. He will be focusing on aggressive expansion into Africa and exploring that market extensively. Flowcrete SA currently has representation in seven countries in Africa; the plan is to increase this number to 13 in the next two years. Thus creating an impressive African footprint for the Flowcrete Group as a whole.

Locally improvements are being made at each of the sites in SA. The Durban site is expanding with extra warehouse and production space. A need for additional resources has been identified as part of the expansion plan which will come into effect in the coming months. The Johannesburg site has acquired new machinery that also fulfills part of the increased production planned.

The Flowcrete Group has always based its values on integrity, respect and investing in their people, products and services. These basic core values will continue to be a driving factor of the Flowcrete SA business.


Enjoy this post? Click below to share it with your network:

Press Contact

For Flowcrete South Africa’s contact details please visit or contact Daniel Ash at Flowcrete Group’s Marketing department on +44 (0)1270 758 702 or email

Notes to Editors

Flowcrete South Africa has offices in Durban and Johannesburg and is one of the four divisions that make up Flowcrete Group Ltd.

Flowcrete Group Ltd. is a world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies. Flowcrete Group Ltd. has international manufacturing facilities in Europe and Africa as well as Central and South East Asia.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, fast curing systems, corrosion protection and self-levelling underlayments.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +27 31 461 3411. 

Or visit us on the web at

Recent News

News Archive

Request a Callback

The information you have provided us will help us deliver information to you regarding our products and services. By checking this box you indicate that you have read and agree to our terms of use and privacy policy. Please read these terms to understand how we protect and manage your data.

This website uses cookies and other tracking technologies (also known as pixels or beacons) to aid your experience (such as viewing videos), as well as “performance cookies” to analyse your use of this website and to assist with marketing efforts. If you click the "Accept All Cookies" button or continue navigating the website, you agree to having those first and third-party cookies set on your device. If you do not wish to accept cookies from this website, you can choose to not allow cookies from this website by updating your browser preferences. For more information on how we use Cookies, please read our privacy policy.

Accept All Cookies

Stay Connected