New Sales Director Appointed

  • Flowcrete South Africa Appoints New Sales Director

Flowcrete South Africa Appoints New Sales Director

26 Jul 2016

  • Emile Venter appointed as new Sales Director.
  • After graduating from RAU in 1998, Emile started his career in an IT capacity.
  • In 2006 Emile moved into the construction industry.
  • In 2009 Emile began working with Flowcrete as a Technical Sales Consultant.
  • Emile has an excellent understanding of the business.

The leading resin flooring manufacturer Flowcrete South Africa has appointed Emile Venter as its new Sales Director. 

Formerly the business’ National Sales Manager, as of the 1st June 2016 Mr Venter became responsible for Flowcrete’s continued growth in the Southern African Development Community (SADC) region as well as ensuring that local market expansion plans are executed.

Flowcrete South Africa’s Managing Director, Craig Blitenthall, said: “Emile has an excellent understanding of the business and carries with him the values Flowcrete would like to portray. His loyalty and commitment to the business made this promotion the obvious next step. 

“Over the last two years Emile has focused on increasing Flowcrete sales nationally and he has successfully executed and maintained the focus on sales during an extremely challenging year. He has travelled tirelessly throughout South Africa and the SADC region, getting to know all the Flowcrete approved applicators and clients.”

Emile Venter said: “I’m very excited about this new role and getting to grips with the opportunities, challenges and possibilities that it will present.

“My true passion is selling and interacting with customers, and as Flowcrete South Africa’s Sales Director I’ll get the chance to work with clients across multiple countries, as well as further develop the Flowcrete brand within South Africa at a promising time for the nation’s construction industry.” 

Emile Venter brings to this new role an extensive amount of experience in sales as well as a decade of experience in the flooring industry.

After graduating from RAU in 1998, Emile started his career in an IT capacity before quickly progressing into a technical management position. In 2006 Emile moved into the construction industry when he began selling and project managing soft flooring materials.

In 2009 Emile began working with Flowcrete South Africa as a Technical Sales Consultant in Gauteng, after being impressed by the variation and quality of Flowcrete’s products. He then progressed to become the Gauteng Regional Sales Manager in 2012 and in March 2014 was further promoted to National Sales Manager. 

Mr Blitenthall added: “I’m extremely confident that Emile will drive the sales growth of Flowcrete South Africa to meet our 2020 vision. His expert sales and management background alongside his experience in this highly specialised market make him the perfect individual to execute the sales strategy at a really exciting time in the company’s development.”


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Press Contact

For Flowcrete South Africa’s contact details please visit or contact Daniel Ash at Flowcrete Group’s Marketing department on +44 (0)1270 758 702 or email

Notes to Editors

Flowcrete South Africa has offices in Durban and Johannesburg and is one of the four divisions that make up Flowcrete Group Ltd.

Flowcrete Group Ltd. is a world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies. Flowcrete Group Ltd. has international manufacturing facilities in Europe and Africa as well as Central and South East Asia.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, fast curing systems, corrosion protection and self-levelling underlayments.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +27 31 461 3411. 

Or visit us on the web at

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